Strategies+: A Blog for Legal Marketers

Kate Barth

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Early Case Assessment: An Essential Best Practice for Legal Marketers

Posted by Kate Barth on Apr 25, 2018 3:10:06 PM

Demonstrate your value by proactively developing PR strategies.

Strategic public relations (PR) initiatives advance law firms’ business development and marketing programs. Indeed, BTI Consulting Group found that “obtaining just three mentions from respected media outlets (i.e., industry trades, respected national publications, personal contacts) have nearly the same trust-building effect on prospective clients that personal referrals do.”

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Topics: Communications

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!