The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members.  This week we cover law firm profitability, starting with “The Risk of Idolizing False Profits.”

Topics: Trendspotting, Marketing Management and Leadership, Business Development

In a 2018 joint survey report from the Legal Marketing Association and Bloomberg Law^®, 62% of respondents said their firm is increasing its focus on marketing and business development. Additionally, 63% said they expect their firm to increase its marketing/business development budget over the next two years.

Topics: Business Development, Industry Research, Legal Marketing, Innovation, Bloomberg Law, 2018 Joint LMA-Bloomberg Law Survey, industry trends

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members.  This week we address law firm pricing, starting with “Law Firm Pricing Insights: A New Report on the Role of Pricing in Law Firms.”

Topics: Trendspotting, Marketing Management and Leadership, Business Development