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LMA Public Relations SIG

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Tackling the Challenge of PR Measurement

Posted by LMA Public Relations SIG on Feb 23, 2017 1:32:28 PM

A Discussion with Presenters from the 2017 LMA Annual Pre-Conference Program Dave Poston, Jessica Sharp and Allison McClain

Measuring the impact of public relations (PR) can be challenging. PR professionals grapple with various metrics and data—quantitative and qualitative—in an effort to demonstrate a return on investment (ROI) and drive revenue.

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