Strategies+: A Blog for Legal Marketers

Marcie Borgal Shunk

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3 Reasons Why CI Matters for Law Firm Sales

Posted by Marcie Borgal Shunk on Feb 20, 2020 3:46:16 PM


By Marcie Shunk, President & Founder of The Tilt Institute

Competitive intelligence (CI) can take your firm’s business development to the next level. Here, Marcie Borgal Shunk, founder and president of the Tilt Institute, shares the top three reasons why CI matters for law firm sales:

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Topics: Strategies, Competitive Intelligence, client value, sales, Advantage

Tomorrow's Legal Marketer: Preparedness Is Your Key to Success

Posted by Marcie Borgal Shunk on Feb 16, 2016 9:30:00 AM

We live in exciting times. Myriad think tanks, publications and collaborations have been assembled to tackle the daunting task of divining how our industry will respond to a broad range of challenges.

However, this crystal-ball prognostication, though thought-provoking and engaging in its creativity, is not what will determine our success.

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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