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Mark Smalls

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Avoiding The Pitfalls of Tone-Deaf Marketing During a Crisis

Posted by Mark Smalls on Jun 23, 2020 1:30:10 PM

   

By Mark Smalls, Chief Marketing Officer, JAMS

When a phenomenon disrupts the business world the way the COVID-19 pandemic has, some companies attempt to pitch solutions in hopes of hitting the right target at the right time. However, without understanding the mindset of the consumers you are trying to reach, those efforts can do more harm than good.

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Topics: Business Development, Communications, COVID-19, crisis communication, Strategy

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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