Strategies+: A Blog for Legal Marketers

Mike Carrozzo

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Wooing the Gator: Aligning Behavioral Economics With Legal Marketing

Posted by Mike Carrozzo on Apr 7, 2017 2:53:01 PM

How to Tap Into Your Clients' Decision-Making Process

Behavioral economics is a method of analysis that explores why people make irrational decisions at times, and why and how their behavior does not follow the predictions of economic models. For legal marketers, understanding the principles of behavioral economics and how people ultimately make decisions can help elevate their role in helping to drive more strategic relationships for their firms.

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Topics: Strategies, Communications, Business Development

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!