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This article aligns with the focus of the July/August issue of Strategies magazine: technology.
The other day I hosted a webinar. It didn’t go well.
We didn’t select one of the platforms typically used by our industry. “Let’s save costs,” we thought. “We can do this ourselves,” we thought. So, we used a subscription for a service we already had. We scheduled it. We did a “dry run” in our media room. Everything seemed to being working OK.