Strategies+: A Blog for Legal Marketers

Stefanie Marrone

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16 Budget-Friendly Tools to Enhance Your Content

Posted by Stefanie Marrone on Aug 1, 2018 5:00:51 PM

Browse ways to make your online content better.

This article aligns with the focus of the July/August issue of Strategies magazine: technology.

It doesn’t matter if you’re at a small firm, a mid-size firm or a large firm, because today, everyone is looking for the same thing. We’re all looking to keep costs down and maximize the latest technologies on the market that will enhance our marketing efforts and streamline processes, all while effectively engaging with our clients.

The good news is that you don’t have to sacrifice quality to save time or a buck. What follows are some really cool new apps and online tools that will help you differentiate your firm and give you a competitive edge:

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Topics: Marketing Management and Leadership

10 Key Takeaways From My Experience as an LMA18 Conference Facebook Live Reporter

Posted by Stefanie Marrone on May 10, 2018 3:57:33 PM

One reporter's top highlights from the 2018 LMA Annual Conference.

You may have seen Andy Laver and I around the 2018 LMA Annual Conference this year armed with a microphone and a camera crew led by Rob Kates. Some of you may have been confused about it. Others were a bit intrigued. Others were just annoyed. And a small number of you actually enjoyed watching our interviews with LMA leadership, speakers, sponsors and other members of the LMA community. 

Regardless of how you felt about Andy and I (we hope you felt somewhere between great and lukewarm), serving as the official Facebook Live reporting team for the conference gave us a unique perspective on the event. Here are some of the things we learned from our 2018 LMA Facebook Live reporting experience.

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Topics: Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!