Strategies+: A Blog for Legal Marketers

Trendspotting – Better Business Development

Posted by LMA International on Mar 1, 2019 4:29:43 PM


The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover business development, starting with "Law Firms' Future Isn't About Rainmaking. It's About Change-Making."

1. Law Firms' Future Isn't About Rainmaking. It's About Change-Making

Change-makers are quickly becoming a driving force in helping law firm partners buy into new ways of thinking. They are part innovator and part rainmaker. Read more from

2. Nine Ways to Tear Down Internal Barriers to Team Clarity

Ensuring that all team members in your firm understand their responsibilities and how they fit into the overall firm strategy is vital to business development and growth. Read more from Forbes.

3. Engendering Law Firm Loyalty

Ensuring that your firm retains attorneys plays a significant role in business development. A recent survey showed that the majority of associates only plan to work at their present firm five years or less. Read more from National Law Review.

4. 5 Ways to Get More Attention From Your Law Firm’s Newsletters

Your law firm newsletter can serve many purposes, including growing business, if done correct. Read more from Good2BSocial.

5. The Role of AI In Business Development and Strategic Partnerships

Artificial intelligence is mainstream now and can serve many purposes. Two of those purposes include business development and strategic partnerships in the form of predictive analytics, natural language processing and more. Read more from Forbes.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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