Strategies+: A Blog for Legal Marketers

Weekly Trendspotting - Facebook, Love, Neo Prep and Cute Cows

Posted by LMA International on Feb 27, 2015 2:29:00 PM


Branding Blahs? Turn to the Experts

Branding now involves more than just pushing out a static image or logo; it's about creating an emotional experience for consumers and knowing how to measure your success.

1. Brands Can Promote Products on Facebook Again — for a Price

Is Facebook no ad or pro ad? When it comes to branding on its news feed, Facebook really just wants you to pay the price. Read more on Digiday.

2. Brands Describe Love in Four Words 

Describe your company’s idea of love in four words, and see how you stack up against such branding tycoons as Red Bull, McDonalds, Microsoft and more. Read more on Brand Flakes for Breakfast.

3. Sperry Goes Back to Basics with a Campaign for Adventurous Millennials

Sperry is bringing adventure back, and with it, a fresh wave of “intrepid” millennial consumers. Read more on Adweek.

4. How Brands and Publishers Define Success in Native

If you are about to can a campaign based on lower than expect click through-rates, it’s time to learn a lesson from the world’s cutest cows. Read more on Digiday.

Check back weekly for more industry trends from around the Web!

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