The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on law firm branding, starting with “Law Firm Branding: Strengthen the Core of Your Legal Marketing."
1. Law Firm Branding: Strengthen the Core of Your Legal Marketing
Branding is a process that is crucial in keeping your firm above the rest. Your brand can be intentional, or the marketplace will eventually assign one to you. Your firm has the ability to create a unique, significant and differentiated presence in the market that can attract and retain customers. This article gives the three main "ingredients" to establish a strong branding effort. Read more.
2. How to Build and Leverage Your Legal Brand on LinkedIn
The digital age has transformed the way lawyers do business and how they market themselves. Everything you do can, essentially, be found online. "According to Amazon.com founder and CEO Jeff Bezos, 'Branding is what people say about you when you are not in the room.'" So how do you develop a personal brand you want people talking about? Learn all about transforming your brand on LinkedIn to ensure your profile will get you where you want to be. Read more from the ABA Journal.
3. Branding Is the Strategic Backbone of Law Firm Marketing
According to this article from JD Supra, "Branding is a tactic. Brand development is a discovery process..." Law firm marketing has changed drastically over the last few years, as has brand development processes. This article delves into the all the ways that branding can really be considered the backbone to your business development process.
4. 5 Tips for Branding a Small Law Firm
A strong branding effort leads to a strong reputation and sense of professionalism. There are many aspects to branding that many small firms don't think about when establishing their brand. This article gives you five tips to utilize when branding your business. Read more.
5. Branding the Law Firm
"Increased competition, consolidation, and globalization, coupled with greater client sophistication" are all reasons why making sure your firm's brand is clear and authentic is crucial. This article covers many of the challenges associated with brand development and considerations to keep in mind for a successful outcome. Read more.
Check back weekly for more industry trends from around the web!