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Trendspotting - Survey Says: Break From the Status Quo

Posted by LMA International on Nov 18, 2016 10:00:00 AM

Clients Are Asking for More Than the Outcome-Only Midset

Clients Confirm: We Don't Ask Law Firms To Change

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, the latest social media strategies to help reach and maintain your clients with "10 Ways to Monitor Your Social Media Program" from The Rainmaker Blog.

1. Clients Confirm: We Don't Ask Law Firms To Change

I entitled an ACC guidebook Unless You Ask. The title refers to a finding from a series of Altman Weil surveys on why law firms aren't doing more to change the way they deliver legal services. "Client's aren't asking for it" is always a top response from the managing partners. My impression is that the managing partners are correct in their observation that most clients don't ask. I am working to change that. Read more from 3 Geeks and a Law Blog.

2. How Your Clients Can Guide You to Building a Better Law Firm

Client satisfaction surveys are information gold mines for your law firm, helping you to understand what your client thinks about how you delivered your service, what you could have improved upon, what they actually gained from your service and what they really need from you. Read more on The Rainmaker Blog.

3. A Guide to Client Personas

Before you can plan your law firm’s next marketing campaign, you need to dial in on your target audience. This comes down to visualizing your “ideal” clients—those who are most likely to seek your services. Read more from Lawyerist.

4. Standing Out in a Crowd: Marketing Your Law Firm’s Knowledge

One of a law firm’s most valuable assets is its lawyers’ accumulated knowledge base. Yet a law firm marketer’s greatest challenge is how to effectively mine that resource to promote the law firm’s thought leadership to a larger audience of prospective clients. Read more on Good2BSocial.

5. Do You Own Your Brand?

Let me start by saying that I’m not an intellectual property lawyer. But I am a lawyer and part owner of a marketing agency. And, while I no longer practice law, I can still spot an issue when I see it. There’s a big one lurking for law firms that don’t take the simple steps necessary to adequately protect their brand-related intellectual property. Read more from Attorney At Work.

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Topics: Trendspotting, Communications

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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