Strategies+: A Blog for Legal Marketers

Trendspotting – Build Your Personal Brand

Posted by LMA International on Jul 20, 2018 6:40:00 PM


The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on building and maintaining your personal brand in the legal field, starting with "Personal Branding Tips for Attorneys" from Bigger Law Firm Magazine.

1. Personal Branding Tips for Attorneys

Even if you are part of a larger law firm, the way you present yourself individually affects everything in your career. Read more tips on how to build your brand from a strategic perspective from Bigger Law Firm Magazine

2. The Future of Personal Branding

Hear from Washington-based personal branding specialist Dr. Talaya Waller and South Africa-based reputational management practitioner Solly Moeng on managing personal and corporate brands in the wake of global and local scandals. Read more from Screen Africa.

3. Attorney’s Guide: 6 LinkedIn Must-Haves for Personal Branding

LinkedIn can easily be used by any professional as just an online resume, but there are many ways to take your use of LinkedIn to the next level. Learn about some must-haves for your profile from The National Law Review

4. How to Be a Better Law Firm Associate

Even if you are earlier in your career, you can still start to build your personal brand while staying accountable to your firm. Listen to this podcast from Legal Talk Network to gain tips on how to take ownership of your career. 

5. The Power of Your Personal Brand - Building the Global Business of You

Learn from violinist Lindsey Stirling on reinventing her brand among numerous critics. For anyone — musician or business professional — the number one key is using the internet to your advantage. Read more from JD Supra.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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  • Weekly trendspotting
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  • And much, much more!