Strategies+: A Blog for Legal Marketers

Trendspotting – Business Development

Posted by LMA International on Dec 8, 2017 10:27:00 AM


The Latest in Legal Marketing

Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on business development in the law profession, starting with "Three Quick Ways to Make Networking Part of Your Routine" from Good2BSocial.

1. Three Quick Ways to Make Networking Part of Your Routine

Making time for networking can be challenging, but there are some ways to make time for it without compromising how much you work and your life outside of work. Read more from Attorney at Work.

2. A Nine-Point Checklist to Build Buyer Personas for Legal Services

Knowing your auidence is vital to success in every industry. Building a buyer persona, in particular, tells you what your customer truly needs and wants. Read more from Good2BSocial.

3. How to Generate Leads Using Video

In today's world, visual content engages people more than written materials. If law firms can produce the right types of videos, it can have the potential to bring in leads. Read more from Good2BSocial

4. Online Law Firm Marketing Success in 2018

Have a new outlook on marketing in 2018. If 2017 was not your best year for marketing, learn how to up the game in the new year. Read more from LawLytics.

5. Customers Are a Valuable Source of CRM Insights

Tapping into customers can be your best secret weapon when it comes to client relationship maangement. Read more from Lexis Nexis. 

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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