Strategies+: A Blog for Legal Marketers

Trendspotting – Client Experience

Posted by LMA International on Aug 9, 2019 12:30:00 PM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on law firm branding, starting with "Why the Client Experience Matters."

1. Why the Client Experience Matters 

"Greg McLawsen of Sound Immigration and Joshua Kubicki of Bold Duck Studio shared their expertise on all things client-experience related with us—from common misconceptions about the client experience in the legal industry, to advice for improving the client experience at larger firms." Listen to the podcast or read the thoughts of these experts as they cover why the client experience matters so strongly in a legal space. Read more.

2. Is Your Law Firm Appealing to the Modern Customer? 

Is your firm providing a client experience tailored to each individual? Many prospective clients are digitally connected consumers that hold, essentially, an unlimited amount of information at their fingertips. "Because the evolution of technology and the rising mobility in internet access has changed the mindset, journey, and preferences of the everyday consumer," it's important to remember some of these tips when ensuring your clients are given the experience they envision. Read more

3. Complete Guide to Law Firm Client Experience 

"Client experience" is a fairly new phrase being used in business. The legal industry, in particular, needs to be paying attention to its changing landscape. Standing out and providing consistent experience at all stages of interaction is very important for lawyers and their reputations. Read more from on ways to create the best client experience possible and how service plays a large role in that. 

4. 8 Ways to Improve Your Law Firm's Customer Service 

Customer experience begins with customer service. This article highlights eight important ways to ensure your clients are getting the best possible care from start to finish. Your clientele are your biggest priority and means of growth. Don't lose a client over a reason that could have been avoided. Read more

5. 5 Simple Steps to Create a Better Client Experience at Your Law Firm

Optimizing the customer experience is a huge step in building a sustainable firm within this competitive ecosystem. However, there are many things that can create fluctuation in that. This article covers five easy steps to set yourself and your firm apart from the crowd. Read more.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Rebranding, Branding

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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