The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover client/lawyer relationships, starting with “Building Stronger Client Relationships Despite the Obstacles.”
1. Building Stronger Client Relationships Despite the Obstacles
Sally J. Schmidt, LMA’s first president (1986), offers 10 ideas for nurturing strong client relationships, including attending conferences together, collaborating on a charitable activity and sending personalized correspondence. Read about more ideas as well as four touchstones for stronger client relationships in Attorney at Work.
2. It's the Client, Stupid! Nine Ways to Improve Attorney-Client Relationships
Lawyer Timothy K. Webster says lawyers work so diligently to enhance their legal knowledge and acumen that they ‘often ignore the enrichment of our client relations.’ He offers tips to help fix that in Washington Lawyer Magazine.
3. How to Handle Difficult Clients
Learning how to effectively communicate with difficult clients is an essential skill for lawyers, especially if turning away the business is not an option. Read more from The Pennsylvania Lawyer Magazine’s Steven A. Meyerowitz in this FindLaw post.
4. LMA Client Services Curriculum: Building and Maintaining Strong Client Relationships
In this curriculum, LMA has brought together four recorded conference sessions and three Strategies articles to give you targeted education on managing strong client relationships. And, it is free for LMA members from the Learning Store.
5. Thirteen Tips for Improving Client Relationships
“Every case has a ‘critical point’ where we insist that our client take our advice. However, the client will not always do what we think that he or she should at this critical point because we have not taken the time to build a relationship at the beginning of representation.” Learn ways to fix this from FindLaw.
Check back weekly for more industry trends from around the web!