Using Content and Customer Service to Keep Clients Happy
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover the basic aspects necessary to keep clients happy, including what types of content to showcase and on which platforms. It all starts with "Follow These Three Service Tenets for Satisfied Clients" from Attorney At Work.
1. Follow These Three Service Tenets for Satisfied Clients
Unhappy clients often choose to file ethics complaints against their poor-performing lawyers. What leads to their unhappiness? It may come as a surprise, but most ethics complaints are not about incompetence. Instead, most complaints revolve around basic customer service expectations. Read more from Attorney At Work.
2. Law Firms’ Knowledge and Use of AI is a Golden Marketing Opportunity
It’s not a matter of whether law firms will need to market their knowledge and use of AI (artificial intelligence), it’s a matter of when. The smart law firms are going to start now. I walked out of last week’s Legal Marketing Association Annual Meeting (LMA) seeing the single biggest marketing opportunity for law firms as demonstrating a keen knowledge of AI and how AI is going to change the delivery of legal services. Read more on Kevin O'Keefe's Real Lawyers Have Blogs.
3. Lawyers on Social Media: How Do You Compare?
Have you ever wondered how you stack up against other lawyers who are using social media to generate new business and referrals? Thanks to law practice management system company MyCase, you no longer need to guess (see infographic attached). Read more from The Ranimaker Blog.
4. Don’t Let New Technology Cloud Your Legal Judgment
Law firms are slowly but steadily moving to the cloud. According to an American Bar Association report, 37.5% of lawyers reported the use of web-based software services or solutions in 2016, up from 31% in 2015, and 30% in 2014. Read more on The National Law Review.
5. Is Your Law Firm Seen As A Vendor?
We hear from many attorneys who are frustrated because they have lost business to a competing firm that cut its rates.Gone are the days where client loyalty and referrals provide predictable business. Most attorneys simply do not have the ability to generate organic business, or even repeat business, from clients without engaging in strategic business development. This means sales and marketing, which are two concepts that many lawyers are uncomfortable with. Read more from LawLytics.
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