The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we're covering the latest law firm social media strategies from days 6-12 of the "12 Days of Social & Digital Media," sponsored by the LMA Social and Digital Media Shared Interest Group.
6. Incorporating User Personalization in Your Digital Strategy
On the sixth day, Jacqueline Madarang of Blank Rome discusses the importance of incorporating user preferences into your digital strategy. Read more from the 12 Days of Social & Digital Media.
7. The Power of Audio and Video in Social and Digital Media Marketing
On the seventh day, Nancy Myrland, founding member and SIG co-chair from 2006-2011, discusses the value of podcasting and video marketing. Read more from the 12 Days of Social & Digital Media.
8. Be Present, Visible and Engaging
On the eighth day, Kim Lyons of Holland & Knight LLP provides great tips for maximizing LinkedIn and shares more about a recent firm campaign, #BeAnAlly. Read more from the 12 Days of Social & Digital Media.
9. Social & Digital Success: Use Data, Engage Clients, and Train Your Lawyers
On the ninth day, Lindsey Bombardier of Lenczner Slaght discusses three key areas of focus when communicating the value of digital/social media and gives an in-depth look at her firm's recent holiday card campaign. Read more from the 12 Days of Social and Digital Media.
10. Algorithm Changes and It's Impact on Legal Marketing
On the tenth day, Lynn Foley of fSquared Marketing discusses the impact of recent algorithm changes of two of the most used social media platforms. We are thrilled to welcome Lynn as the incoming 2020-2021 Social & Digital Media SIG co-chair! Read more from the 12 Days of Social and Digital Media.
11. Why Podcasts Are Important to a Law Firm's Social and Digital Media Mix
On the eleventh day, Gina Rubel of Furia Rubel Communications discusses the importance of podcasts in a law firm’s social and digital media mix. Read more from the 12 Days of Social and Digital Media.
12. 12 Technologies That Will Continue to Impact Social & Digital Media in 2020 and Beyond (And Why We Care)
If you are reading this, you've made it to the 12th Day of Social and Digital Media! Read more from the 12 Days of Social and Digital Media.
Check back on the Social and Digital Media SIG blog for more posts!