Strategies+: A Blog for Legal Marketers

Trendspotting – Build and Upkeep Your Social Media Presence

Posted by LMA International on Feb 7, 2020 4:03:51 PM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on social media, starting with "A Social Buffet: How to Choose the Best Social Media Platform for Your Law Firm."

1. A Social Buffet: How to Choose the Best Social Media Platform for Your Law Firm

Social media is essential to incorporate into your digital marketing strategy, but it has to be done right. This article takes you through the questions you need to be asking when analyzing what the best social media platforms are for your firm. Read more.

2. How Lawyers Can Build an Effective Social Media Presence

Social media is a way to verify your law firm through creating trust and authority, but law firms need to be strategic and deliberate when they build their social media presence. In this article, you will learn how to create and upkeep your social media presence. Read more.  

3. How to Properly Utilize Your Law Firm Instagram Account

For years, most law firms have over looked using Instagram because their audience wasn't there. But, now with Instagram having over a billion active users a month, their audience has grown to be more and more diverse. This article takes you through what law firms should and shouldn't be doing to recruit, engage, and grow. Read More.

4. 3 Social Media Marketing Tactics That Are a Must for Law Firms Today 

With algorithms constantly changing, legal marketers must learn how to quickly overcome the drop in engagement. In this article, read about 3 of the best tactics marketers need to employ to continue to create direct connections. Read more. 

5. 7 Tips to Pump Up the Performance of Your Social Media Ads

Not only do law firms need to post content on social media, but they also need to supplement with paid advertisements in order for law firms to differentiate from one another. This article walks you through how to effectively compete with your competition. Read more. 

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Social Media

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!