The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on design thinking, starting with "Plan a Better Meeting With Design Thinking" from Harvard Business Review.
1. Plan a Better Meeting With Design Thinking
Design thinking doesn't only have to apply to the design of physical objects. See how you can apply it to planning meetings at your firm. Read more from Harvard Business Review.
2. A Need for Lawyers With Empathy
At the core of design thinking is a person, and to effectively apply design thinking in law, lawyers need to have empathy. Law schools are slowly integrating design thinking into their curriculum. Read more from Law.com.
3 From Drafting to Design: Lessons About Lawyers From Design Thinking
Teaching design thinking to a group of aspiring legal professionals is tough. Hear how Olga V. Mack took on that task with a group of 40 students at UC Berkeley Law. Read more from Above the Law.
4. SmartLaw 2.0: The New Future of Law
To fully embody "SmartLaw" into your firm, you need technology, and part of that technology means applying design thinking principles to every aspect of the process. Read more from Lexology.
5. Webinar: Why Design Thinking Matters
If you missed it, check out one of LMA's podcasts from earlier this month in collaboration with Harvard Law School Executive Education on why design thinking matters. Get tips on how to apply design thinking to the legal industry and make breakthroughs. Listen to the webinar recording here.
Check back weekly for more industry trends from around the web!