Strategies+: A Blog for Legal Marketers

Trendspotting – Digital Marketing Finale

Posted by LMA International on Dec 15, 2017 4:14:36 PM


The Latest in Legal Marketing

Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on some final digital marketing tips of 2017, and look toward the New Year, starting with "Why Small Law Firms Should Focus on Content Marketing in 2018" from LawLytics.

1. Why Small Law Firms Should Focus on Content Marketing in 2018

It is now clear that content marketing can be an effective way of reaching potential clients without breaking the bank. Look at these tips to implement into your strategy in the New Year. Read more from LawLytics

2. Website Analytics Tools for Law Firm Marketers and Lawyers

Websites require constant maintenance, and one way to know when a website needs to be updated is tracking certain aspects of it.Read more from Good2BSocial.

3. Digital Marketing Strategies You Can Forget About in 2018

Even in the last year, certain digital marketing strategies, or aspects of them, have been proved ineffective in some way. Read more from The National Law Review.

4. Five Marketing Tips to Finish the Year Strong

It may sound easier to simply throw in the towl at this point, but to finish the year on a strong note, use these tips as a checklist. Read more from

5. Tips for Capturing Social Media Evidence 

With the increase in live features on social media platforms, like Facebook Live, many people have unintentionally incriminated themseslves online. Though, as marketers, you aren't typically seeking dirt for a case, but you can share your social media savvy, as well as these tips with lawyers at your firm. Read more from Attorney at Work.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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