Strategies+: A Blog for Legal Marketers

Trendspotting – Digital Marketing Update

Posted by LMA International on Oct 15, 2017 7:31:00 PM

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The Latest in Legal Marketing

Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on freshening up marketing tactics, starting with"Five Tips to Master Content Marketing for Law Firms" from The Rainmaker Blog.

1. Five Tips to Master Content Marketing for Law Firms

In order to rank higher on Google searches, companies need to incorporate content marketing. There are several tips to implement to help make content marketing work in a law firm.  Read more from The Rainmaker Blog. 

2. Legal Marketing Tools: Top Webinar Software Services for Law Firms

As many legal marketers most likely know, webinars can be highly effective in any industry at any level of work. Providing your own webinars as part of a marketing plan can be tricky, but there are some software services that may make hosting webinars less stressful. Read more from Good2BSocial.

3. Internet Privacy Laws We Need To Be Aware Of In 2017

Keeping up to date on internet privacy laws is especially important for any business that is involved with digital marketing. In addition to the recent internet privacy rollback, there are numerous other laws to be aware of this year.  Read more from The National Law Review.

4. What to Do Before Redesigning a Website

Sooner or later all websites need to be upgraded, but to be successful in doing so, a well thought out plan must be the starting point. Read more from Good2BSocial.

5. Five Ways to Create Holiday Marketing That Shines

As the fall progresses, thinking about marketing for the holidays will start to creep its way in.  The holidays can give copmanies some great opportunities to build client relationships. Read more from Attorney at Work.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!