Strategies+: A Blog for Legal Marketers

Trendspotting – Diversity and Inclusion

Posted by LMA International on Jun 21, 2019 1:52:28 PM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members.  This week we cover diversity and inclusion, starting with “Hello? It's Your Client Calling. Where Are Your D&I Initiatives?"


1. Hello? It's Your Client Calling. Where Are Your D&I Initiatives?

This article from law.com  speaks on why simply discussing diversity and inclusion at your firm doesn't necessarily mean any action is being delivered. While this has been a slow process, clients have recently been letting their firms know that diversity must be shown or they'll find a counsel that will work to provide it.

2. From Lip Service to Commitment: A More Inclusive Profession

Support for more diversity and inclusion within the legal profession has grown over the years. However, those that track progress show it's still lacking within firms. How can firms attract, find and retain diverse lawyers? Read more on overcoming implicit bias and creating a more diverse and inclusive practice. 

3. Law Firm Leadership: Diversity Alone Does Not Mean Inclusion...

The best way to implement diversity and inclusion into your firm is to really understand what these words mean individually. This article from JD Supra asks: "Is your D&I mission complete if you have achieved diversity but not inclusion?"

4. Moving the Needle—We Can’t Give Up

Despite the internal steps being taken to incorporate D&I in the workplace, little has seemed to help. How can firms improve these statistics and proactively create a community inclusive to all? This article discusses a plethora of ways to encourage and embrace "measurable steps to further promote the advancement of diverse and inclusive firms and attorneys." Read more from lawpracticetoday.org.

5. Tips for Creating Diverse and Inclusive Law Firms 

The ongoing issue of diversity and inclusion still stands within the legal profession. It seems as though as the issue grows larger, the diversity within management and partnership roles diminishes. These three tips from the American Bar Association provide insight on diversifying your firm. 

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Strategies, Collaboration, Diversity, inclusion, tips

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