Strategies+: A Blog for Legal Marketers

Trendspotting – Diversity and Inclusion Should Be Front and Center

Posted by LMA International on Oct 12, 2018 4:45:37 PM

pexels-photo-1243524 (1)

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on diversity and inclusion, starting with "Connecticut Bar Takes Lead on Diversity Summit for Law Firms, Other Businesses" from Connecticut Law Tribune.

1. Connecticut Bar Takes Lead on Diversity Summit for Law Firms, Other Businesses

For the third year in a row, the Connecticut Bar Association will sponsor a diversity and inclusion summit at the Quinnipiac University School of Law. The summit focuses on CBA's five-year pledge plan and encourages participating firms to sign the pledge. Read more from Connecticut Law Tribune.

2. Winging It No Longer, Law Firms Bring in the Diversity Professionals

The title of chief diversity officer and other C-suite positions that focus on inclusion efforts are becoming more and more common in the legal profession, including American Bar Association Hilarie Bass who announced she is going to found the Bass Institute on Diversity and Inclusion. Read more from The American Lawyer.

3. New Skills And Diversity Are Needed For Legal Buyers And Providers In The Digital Age

The skills needed to see success as a legal buyer are shifting, and one are that cannot be ignored is diversity. Diversity as a culture, not as a numbers game. Read more from Forbes.

4. Gender Diversity in Big Law Firms: Where Are We in 2018?

 According to a report by ALM Intelligence, the gender gap in the legal industry is not shrinking as rapidly as it may see when compared to other industries. Though, law firms hold all of the power when it comes to pushing progress along faster. Read more from The Legal Examiner.

5. Reed Smith Adds Focus on Support Staff in New Diversity Push

Diversity among partners and associates at law firms is extremely important, but the efforts shouldn't stop there, and law firm Reed Smith is paving the way for diversity across all departments at its firm. Read more from

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

Recent Posts

Subscribe to Blog RSS

About this Blog


Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!