The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on diversity and inclusion, starting with "Connecticut Bar Takes Lead on Diversity Summit for Law Firms, Other Businesses" from Connecticut Law Tribune.
1. Connecticut Bar Takes Lead on Diversity Summit for Law Firms, Other Businesses
For the third year in a row, the Connecticut Bar Association will sponsor a diversity and inclusion summit at the Quinnipiac University School of Law. The summit focuses on CBA's five-year pledge plan and encourages participating firms to sign the pledge. Read more from Connecticut Law Tribune.
2. Winging It No Longer, Law Firms Bring in the Diversity Professionals
The title of chief diversity officer and other C-suite positions that focus on inclusion efforts are becoming more and more common in the legal profession, including American Bar Association Hilarie Bass who announced she is going to found the Bass Institute on Diversity and Inclusion. Read more from The American Lawyer.
3. New Skills And Diversity Are Needed For Legal Buyers And Providers In The Digital Age
The skills needed to see success as a legal buyer are shifting, and one are that cannot be ignored is diversity. Diversity as a culture, not as a numbers game. Read more from Forbes.
4. Gender Diversity in Big Law Firms: Where Are We in 2018?
According to a report by ALM Intelligence, the gender gap in the legal industry is not shrinking as rapidly as it may see when compared to other industries. Though, law firms hold all of the power when it comes to pushing progress along faster. Read more from The Legal Examiner.
5. Reed Smith Adds Focus on Support Staff in New Diversity Push
Diversity among partners and associates at law firms is extremely important, but the efforts shouldn't stop there, and law firm Reed Smith is paving the way for diversity across all departments at its firm. Read more from Law.com.
Check back weekly for more industry trends from around the web!