The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on the real-life horror story that a law firm can go through when marketing blunders are made, starting with "These Mistakes Are Keeping Your Firm’s Newsletter From Being a Moneymaker" from The Legal Intelligencer.
1. These Mistakes Are Keeping Your Firm’s Newsletter From Being a Moneymaker
A newsletter can make a huge impact at a firm. It can be used to bring in new clients, keep past clients engaged, effectively share law firm news and much more. Though, there are ways a law firm newsletter can do more harm than good. Read more from The Legal Intelligencer.
2. The Top 10 Email Marketing Mistakes to Stop Making
There is so much potential when it comes to email marketing at a law firm. The possible return on investment amounts alone make it a tactic you shouldn't skip over. Just don't have these slip ups. Read more from Business2Community.
3. The 7 Lethal Internet Marketing Mistakes Law Firms Make
For many smaller law firms, marketing is not often top of mind, but when first starting out, don't run into these marketing mistakes that could lead to dark times, including advertising your rates online and thinking you don't need to have an online presence. Read more from Forbes.
4. 5 Mistakes Causing Your Content Marketing Problems
Most of us know by now that a content marketing strategy is vital to a successful business. If your firm has implemented one though and isn't seeing the returns it had hoped, there may be mistakes being made. Read more from Business.com.
5. Marketers, Avoid These Mistakes When Using Instagram Stories
Though maintaining a strong Instagram at a law firm can be tough, if used correctly it can be a great digital presence to show off the culture of your firm, but make these mistakes when building your presence. Read more from Martech Advisor.
Check back weekly for more industry trends from around the web!