The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover effective websites, starting with “Is Your Law Firm Website Attracting the Right Prospects?”
1. Is Your Law Firm Website Attracting the Right Prospects?
The Rainmaker Institute offers 12 succinct steps to creating a law firm website that attracts the right target market for your firm. From making your site mobile friendly to reviewing and acting on performance analytics, help your website do its job. Learn more in this blog post.
2. Best 50+ Law Firm Websites
Calin Yablonski, founder and lead strategist at Inbound Law Marketing, knows that law firm websites come in a variety of layouts, colors and designs and believes all firms must put their “best foot forward online to attract quality customers to your business.” See examples in this blog.
3. Best Law Firm Websites
Good design is the foundation of a website that brings in business, say the folks at the Lawyerist. They share website necessities and best practices learned after 10 years of running the Best Law Firm Websites contest. Learn more and see the 2019 contest winners here.
4. Making One of the Best Law Firm Websites – An Interview With Enright Law
Enright Law was selected as one of the top 10 Best Law Firm Websites in the 2018 Lawyerist contest. JurisPage internet marketing firm specialist Andrew Cabasso spoke with founder Thomas Enright about his experience. Learn what worked for him in this blog post.
5. How Can Lawyers Connect With More Clients Online?
The American Bar Association addressed customer friendly web presence at a recent event. One panelist reminded attendees that while lawyers emphasize direct contact with clients, many potential clients have searched for information about them online before even speaking to them. Obtain advice in the ABA Journal Daily News article.
Check back weekly for more industry trends from around the web!