Strategies+: A Blog for Legal Marketers

Trendspotting - Embracing Change

Posted by LMA International on Feb 10, 2017 4:58:38 PM

 Top 3 Characteristics of High-Growth Law Firms

How to Make Room to Grow

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, discover all of the ways that legal marketers are advancing in the industry with the latest tools, insights and strategies, starting with "Top 3 Characteristics of High-Growth Law Firms" by The Rainmaker Blog.

1. Top 3 Characteristics of High-Growth Law Firms

In its recently released 2017 High-Growth Study, professional services marketing and research firm Hinge Marketing looked at more than 1,100 “high-growth” professional services firms — including law firms — to determine what exactly allows these firms to attain an annual yearly growth rate of at least 20% and why they are twice as profitable as no-growth firms. Read more from The Rainmaker Blog.

2. Twitter Tips for Attorneys

If there’s one thing that’s clear about the new administration, it’s that it has drawn full attention to Twitter. There are many who think not in a good way. But Twitter can be used by lawyers to do good things for their visibility online. Read more on The National Law Review.

3. 5 Email Management Tips for Better Productivity

During the last several years my practice has continued to grow and as a result, the number of emails and phone calls has increased significantly. I can literally spend my entire day fielding emails from clients, vendors, opposing counsel, and others and not get “work” done. The problem is that the number of hours in a day does not increase. Read more from Lawyernomics by Avvo.

4. Embracing Innovation: Adapting to Change is Essential for Law Practitioners

The legal profession is at a critical juncture. As the world’s pre-eminent association focused on the rule of law, the American Bar Association has a vital role to lead responses to the challenges facing today’s attorneys, including such issues as legal education, increased competition, and underemployed and unemployed lawyers. Read more on the ABA Journal.

5. Don’t Be Too Hasty! What to Do When an Email Prompts You to Act Quickly

Phishing is a type of email attack that relies on making you believe that an email is a legitimate communication from a legitimate source. Because they appear reasonable, phishing emails trick users into clicking on malware links or prompt them to provide personal information. Read more from Lawyerist.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting, Technology Management, Business of Law, Marketing Management and Leadership, Business Development

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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  • And much, much more!