Strategies+: A Blog for Legal Marketers

Trendspotting – Get Ahead of Your Competition

Posted by LMA International on Oct 25, 2019 4:19:18 PM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on get, and stay, ahead of your competition, starting with "Change Is Coming To The Profession — Get Ahead Of It Or Get Left Behind."

1. Change Is Coming to The Profession — Get Ahead or Get Left Behind

A popular trend among new solo or small firm lawyers is working remotely. But why work remotely when there are so many benefits of working in an office environment? How can you accelerate your firm's success from the comfort of your own private space? Read more on ways to remain ahead of the competition while working remotely. Read more.  

2. Perks That Come With Operating A Law Firm Within A Lawyer Focused Office Suite

The State Bar of California's Task Force on Access Through Innovation of Legal Services solicited public comments on sixteen reform options. While change is coming, it's important to know how to use it to move forward, instead of getting left behind. Read more

3. Tips From The Top: 8 GCs Share How to Get Ahead 

While it's an exciting time to work as an in-house lawyer, how can you ensure you're building the right skills? Hear from former GCs in this podcast episode, and stay ahead of your competitors. Read more.

4. How to Beat the Competition In Law Firm SEO 

One great marketing strategy for modern law firms is search engine optimization (SEO). What's the major downside for lawyers hoping to utilize this strategy? The competition. Read more

5. How Inexperienced Lawyers Can Beat the Competition 

Clients tend to look for a lawyer with experience under their belt; this is frustrating for many young lawyers. Read three proven strategies that new attorneys can utilize to reduce negative connotation associated with inexperience. Read more

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, staying competitive

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!