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Trendspotting - Get Down to Business

Posted by LMA International on Mar 3, 2017 5:28:06 PM

 5 Reasons Your Business Development Isn’t Working – And How You Can Fix It by JD Supra Perspectives

Overcoming Your Business Development Challenges

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, learn how to focus on fixing your business development mistakes and improve your strategy for the future, starting with "5 Reasons Your Business Development Ins't Working - And How You Can Fix It" from JD Supra Perspectives.

1. 5 Reasons Your Business Development Isn’t Working – And How You Can Fix It

It’s not uncommon for lawyers to feel like their business development efforts are getting bogged down. After all, it’s a long slog, measured in months and even years, in a profession where the demands on your time and attention are measured in hours and days. But sometimes things don’t feel right because they aren’t right. Read more from JD Supra Perspectives.

2. Rainmaking Recommendation from Jaimie Field: Do Something!

At the beginning of the year, you promised yourself that this was the year you were going to bring in lots of business. You are going to be a rainmaker. You’ve actually written a rainmaking plan on how you are going to do it (if you haven’t written one or don’t know how, please contact me and I will show you how – there is a gift at the end of the email for you to thank you for subscribing). Read more on LMA member Lindsay Griffith's blog Zen: And the Art of Legal Networking.

3. The 4 Biggest Lead Management Mistakes Made By Lawyers

Most lawyers who are looking to grow their practices place a great deal of emphasis on case management. But what about all the other important business processes, like marketing and sales? This is what lead management is all about, and it’s an area where most law firms struggle. In this post, I’ll explain the four biggest lead management mistakes that most lawyers make, and I’ll show you some easy remedies for these problems to help you get your sales cycle organized and optimized for success. Read more from LawLytics.

4. 5 Steps to Separate Your Law Firm from the Herd

Learning to differentiate your law firm from your competitors is one of the most important law firm marketing tasks, since consumers are typically confused about the legal services marketplace. They are looking for ways to determine differences between what appears to them to be a sea of lawyers all offering the same services, marketing to them in the same way. You must tell them how you are different and why that matters to them. Read more on The Rainmaker Blog.

5. Pros and Cons of Facebook Live Video for Law Firms

Does Facebook Live video provide value for law firms, or is it just another opportunity to lose time that could be better spent elsewhere? It depends. Read more from Attorney At Work.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting, Business Development

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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