The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. In the spirit of Thanksgiving we're focusing on client appreciation and charitable giving this week, starting with "The Power of Pro Bono" from Tallahassee.
1. The Power of Pro Bono
Though doing work pro bono isn't always the easiest thing to do, Brandi Thomas of Akbar Law Firm in Tallahassee shares why she does it and is encouraging others to do so. Read more from Tallahassee.
2. 7 Habits of a Client-Focused Lawyer
This Thanksgiving, thanking your clients is important, but also ensuring that your mindset is client-focused is vital. Get some tips on how to better serve your client base. Read more from The American Lawyer.
3. Biglaw Firm Will Pay Associates and Staff to Take a Day Off And Volunteer
Promoting volunteerism within your firm can take your firm to the next level when it comes it hiring. There are large law firms that even pay associates and staff to volunteer. Read more from Above the Law.
4. Bigger Plans for Company Gift Giving This Year
According to a recent survey, more businesses plan to offer gifts to clients and potential clients, while some are even increase their spending when it comes to gift giving. Read more from Newsday.
5. How BigLaw Pro Bono Pros Can Promote Access to Justice
Hear from Seyfarth Shaw LLP's first full-time pro bono partner on how she navigated the role and built up her professional support network. Read more from Journal Star.
Check back weekly for more industry trends from around the web!