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Trendspotting - Happy Holiday Marketing

Posted by LMA International on Dec 9, 2016 10:00:00 AM

 Strategic December Business Development vs. Mere 'Holiday Marketing'

How to Win Your Holiday Campaign

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, discover how you can use the holidays as a significant part of your law firm marketing campaign, starting with "Strategic December Business Development vs. Mere 'Holiday Marketing'" from Attorney At Work. 

1. Strategic December Business Development vs. Mere “Holiday Marketing”

About this time each year, law industry publications are rife with advice about “holiday marketing.” The advice tends to be about gift-giving protocols and using social events to network and create relationships. Read more from Attorney At Work.

2. More Tips on Getting More Referrals in 2017

When it comes to the different kind of leads that attorneys can generate for new business, referrals are the gold standard. They come to you pre-qualified and ready to “buy” from a source they trust – and with a trust transference to you that is built-in. Read more on The Rainmaker Blog.

3. Law Firm Holiday Cards: Everything You Need to Know

With the holidays approaching, it’s getting to be the season for company holiday cards. I know, it’s probably your single favorite thing about the holidays: sending and receiving generic, non-denominational cards reading “Happy Holidays From XYZ Law Firm, LLP”. Read more from

4. Law Firms: The Future is NOW

The “law firm of the future.” We’ve spent a lot of time talking about this in recent months, not because I find it to be interesting (which I do), but because other than my “Instagram for Lawyers” post, this has been the hottest topic on Zen this year. I had a conversation with a senior partner at a law firm last week, who asked me “How do we communicate to people that the future is NOW?” His firm has been embracing these “futuristic” policies for a number of years, and recognizes that change in the industry is not happening fast enough. Read more on Zen: The Art of Legal Networking.

5. Time for a Change in Law Firm Leadership: A Preview of Re-Envisioning the Law Firm

Too many lawyers. More demanding Clients. Globalization Industry Consolidation. These are all factors redefining the legal industry. Re-Envisioning the Law Firm: How to Lead Change and Thrive in the Future (Re-Envisioning) a report developed by the Managing Partner Forum (MPF), Jaffe, and The Remsen Group released on December 8th offers insight into how law firms can do exactly that. Read more from National Law Review.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting, Marketing Management and Leadership

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