The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on recruiting and hiring new talent amid the upcoming hiring season, starting with "LMA Panel: Legal Marketers Can Contribute to Firm Diversity Efforts, Published by The Texas Law Book" from LMA Southwest.
1. LMA Panel: Legal Marketers Can Contribute to Firm Diversity Efforts, Published by The Texas Law Book
A panel took place in early July at one of LMA Southwest's monthly programs. The topic covered during the session was the business case for diversity when hiring and recruiting in the legal industry. Read more from Terra Davis of the LMA Southwest region.
2. Job Market for Law Grads 'Surprisingly Strong,' NALP Finds
A recent study from the National Association of Law Placement (NALP) found that the class of 2017 may have a leg up when looking for a firm to become a part of. The rosy outlook has not looked brighter since before 2008. Read more from Law.com.
3. Firm Culture As Your Competitive Recruiting and Engagement Advantage
New law school grads are looking for firms with clearly defined cultures that align with their personal values. As a firm, be sure to highlight your strong culture when interviewing potential associates. Read more from Law.com.
4. Why Big Law Firms Care About Which Law School You Attend
Big law firms are often sought out by new grads, partly because of the six-figure salaries, but these big firms also prefer to hire alumni of elite law schools that place in the top 15 in national law school rankings. Read more from U.S News and World Report.
5. Median Salaries for New Grads Jump to $70K as BigLaw Boosts Hiring of Newbie Lawyers
Another finding that came out of the NALP study showed median salaries among the class of 2017 jumped $5,000, when compared to the previous class. Average salaries for the class of 2016 also saw a boost. Read more from ABA Journal.
Check back weekly for more industry trends from around the web!