The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover business development in law firms, starting with "Are Cybersecurity Solutions and Consulting a New Revenue Stream for Law Firms?"
1. Are Cybersecurity Solutions and Consulting a New Revenue Stream for Law Firms?
Recent trends show an expanding field for law firms to develop partnerships with cybersecurity companies. Offering clients legal expertise as well as additional business services has the potential to boost revenue. Read more from Legal Tech News.
2. The Year in Law Firm Business Development - Popular Reads in 2018
In 2018 the legal industry saw a large amount of content for lawyers and in-house professionals about supporting firm growth. Take a look at some of the top pieces. Read more from JD Supra.
3. How Law Firms Can Harness the Strategic Value of Events
In addition to using technological systems to advance business development, law firms still report that in-person interactions are the best ways to build relationships and understand their clients. Read more from The American Lawyer.
4. How I Made Partner: Kilpatrick Townsend's Caroline Barbee
Hear from Caroline Barbee on how she made partner, what surprised her upon taking the position and what she believes the key to successful business development is. Read more from Law.com.
5. If It Isn't a Top Priority, Don't Lose Much Sleep Over Business Development
It may be time to evaluate among leaders at your firm if business development is a top priority of theirs. If it's not, there is a chance it can be, but everyone must be on board. Read more from JD Supra.
Check back weekly for more industry trends from around the web!