Strategies+: A Blog for Legal Marketers

Trendspotting – The Importance of Business Development

Posted by LMA International on Jan 18, 2019 3:04:25 PM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover business development in law firms, starting with "Are Cybersecurity Solutions and Consulting a New Revenue Stream for Law Firms?"

1. Are Cybersecurity Solutions and Consulting a New Revenue Stream for Law Firms?

Recent trends show an expanding field for law firms to develop partnerships with cybersecurity companies. Offering clients legal expertise as well as additional business services has the potential to boost revenue. Read more from Legal Tech News.

2. The Year in Law Firm Business Development - Popular Reads in 2018

In 2018 the legal industry saw a large amount of content for lawyers and in-house professionals about supporting firm growth. Take a look at some of the top pieces. Read more from JD Supra.

3. How Law Firms Can Harness the Strategic Value of Events

In addition to using technological systems to advance business development, law firms still report that in-person interactions are the best ways to build relationships and understand their clients. Read more from The American Lawyer.

4. How I Made Partner: Kilpatrick Townsend's Caroline Barbee

Hear from Caroline Barbee on how she made partner, what surprised her upon taking the position and what she believes the key to successful business development is. Read more from

5. If It Isn't a Top Priority, Don't Lose Much Sleep Over Business Development

It may be time to evaluate among leaders at your firm if business development is a top priority of theirs. If it's not, there is a chance it can be, but everyone must be on board. Read more from JD Supra.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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