Strategies+: A Blog for Legal Marketers

Trendspotting – Improve Your Digital Media Plan

Posted by LMA International on Sep 22, 2017 4:07:29 PM

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The Latest in Digital Media Marketing

Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on the latest tips and tricks for digital media marketing in the law industry, starting with"How to Get More Email Subscribers for Your Law Firm Newsletter" from Good2BSocial.

1. How to Get More Email Subscribers for Your Law Firm Newsletter

Keeping the value of law firm email newsletters up can be tricky, but sticking to the same old tactics will not work. Think about implementing more popup bars, relevant content and power words to make your newsletters stand out. Read more from Good2BSocial.

2. Podcast: Social Media for Lawyers in 2017

For many lawyers, social media is still a struggle and can lead to unnecessary frustration.  Unfortunately, social media isn't something to be overlooked in 2017. Listen to the podcast from LawLytics.

3. Five Powerful Website Analytics Tools That go Beyond Google Analytics

Google Analytics can be a wonderful tool for many marketers, but there may come a time when additional insight is needed. Read about some tools to try in addition to Google Analytics from Good2BSocial.

4. Six Tips to Keep Your Law Firm's Content Strategy on Track

Content strategy can be a frustrating process that requires a lot of trial and error. There are some tips to implement that may help streamline a content strategy and keep content interesting to your audience. Read more from JDSupra.

5. Podcast: LinkedIn Advertising

If your goal is to target a business-to-business audience, exploring LinkedIn advertising may be a successful method. Paid ads can help expand a company's reach, as well as provide the company with incredible targeting opportunities. Listen to the podcast from Good2BSocial.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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