Strategies+: A Blog for Legal Marketers

Trendspotting – Law and Artificial Intelligence

Posted by LMA International on Mar 29, 2019 11:29:00 AM


The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members.  This week we cover law and artificial intelligence, starting with “Artificial Intelligence: Just Plain Smart Marketing.”

1. Artificial Intelligence: Just Plain Smart Marketing

Keith Dyer, Market4Law founder, discusses the capabilities of robotics, natural language processing and machine learning and their impact on the future of legal marketing in an episode of The Un-Billable Hour with host Christopher Anderson. Listen to the Legal Talk Network podcast.

2. AI: The Next Big Thing is Already Here

For law firm leaders, the question is not if they should invest in AI, but rather where should they start? Learn from early adopters both in and outside the legal industry to make smart AI investments. Read more on the LMA Strategies+ blog.

3. AI Practice, Not Promise, in Law Firms

While robots are not in line to replace lawyers, artificial intelligence (AI) is beginning to surface in software applications, especially in data-driven insights as legal marketers are well aware. Read more from the American Bar Association.

4. Ready or Not: Artificial Intelligence and Corporate Legal Departments

AI has the potential to transform legal departments by enabling them to reduce costs, develop business strategy, minimize contract risks and deliver better legal services. Learn more from this Thomson Reuters survey analysis.

5. Artificial Intelligence: A New Frontier for Legal Marketers

Elevate your marketing strategy by taking advantage of dynamic micro-segmentation, predictive analytics, deep learning and more. Explore a few tips from the intelligent marketing firm, Morgan & Co.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership, artificial intelligence

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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