The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover legal marketing technologists, starting with “Q&A: Marketing Technologists: Must Have Roles in the Digital Age.”
1. Q&A: Marketing Technologists: Must Have Roles in the Digital Age
Six marketing technologists share their insights about the evolving marketing technology role, including offering advice on entering and succeeding in the field. Read more in the LMA Mid-Atlantic Region newsletter.
2. Run Your Marketing Organization Like a Startup: What Legal Marketers Can Learn from Technologists
Jaron Rubenstein, creator and founder of RubyLaw, provides practical, implementable insights to incorporate within your marketing organization. He shares examples from law firms and discusses ways to be inspired to take on new risks and challenges. View this webinar, which is complimentary to LMA members.
3. Law Firm Marketing Technology with Jacqueline Madarang
This law firm senior technology manager explains how a marketing technologist differs and interfaces with others in marketing, IT and business development. “We’re operating in a digital world where clients have so many ways to engage, which is why marketing teams needs somebody to manage the technology that’s available,” she says. Listen to the Good2BSocial podcast.
4. ILTA Survey Identifies Hot Spots, Challenges for Law Firm Technologists
Data and cybersecurity, cloud computing and data analytics were the key areas identified in the association’s 2018 survey. “The big change, however, is in the perception of technology, from a set of back-office operations to a strategic asset that plays a central role in the value delivered to clients.” Read more in this Thomson Reuters summary.
5. A Decade of Martech
While not targeted to the legal field, this column addresses the top 10 ideas from the decade-old blog for marketing technologists. Learn more from Scott Brinker.
Check back weekly for more industry trends from around the web!