The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on the ins-and-outs of legal tech, starting with "Law firm marketing goes hand in hand with technology, consultant says."
1. Law Firm Marketing Goes Hand In Hand With Technology, Consultant Says
Read this Q&A with Deborah Farone, a law firm marketing adviser and author who served as the chief of marketing officer for Cravath, Swaine & Moore and Debevoise & Plimpton. Farone touches on impactful industry changes and incorporating innovation into marketing. Read more.
2. Choosing Technology for Your Small Law Firm: A How-To Guide
Learning about technology can often seem intimidating and daunting, but this article is here to help. Technology is now an essential part of practicing law and always advancing. Learn about important aspects of technology you should be staying on top of. Read more.
3. Law Firms Either Keep Up With Tech or Get Left Behind
The legal marketplace is always adapting to new technology. Is your team prepared and technologically competent? Read more.
4. Getting Beyond the Tech in Legal Tech
The tech craze is happening now, and will undoubtedly continue to do so in the future. The emerging global legal tech community is "reshaping the culture, contours, composition, skillsets, and priorities of the legal industry." Read more.
5. Legal Technology and the Modern Law Firm
The role of legal professionals has evolved right along with the technological advances in this profession. Law technology has impacted just about every aspect of the legal field. Read more.
Check back weekly for more industry trends from around the web!