Strategies+: A Blog for Legal Marketers

LMA Summer Reading Recommendations

Posted by LMA International on Jun 26, 2019 5:30:05 PM

Summer Reading

Summer is in full swing — it’s the perfect time to take a moment from the daily grind, sit outside and read a good book. And while these reading recommendations from LMA aren’t traditional beach reads, we do know that these authors will engage you, inspire you to learn something new and help advance your professional development.

Take a look at the recommendations below. Which one will you pick up?

Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs, by Ken Kocienda
Kocienda was a software engineer and designer at Apple for more than 15 years and worked on the teams that created the iPhone and iPad. His experience gives insight into what it was like to work behind the scenes of a hotbed of innovation culture and cutting-edge technology.
Highlighted in the January/February 2019 issue of Strategies Magazine

The Digital Transformation Playbook: Rethink Your Business for the Digital Age, by David L. Rogers
Author David L. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy: customers, competition, data, innovation and value.
Highlighted in the January/February 2019 issue of Strategies Magazine

Legal Upheaval: A Guide to Creativity, Collaboration, and Innovation in Law, by Michele DeStefano
Legal clients’ demand for new skills and mindsets from lawyers requires creativity, collaboration and innovation. That’s the idea behind this guide by Michele DeStefano, a former marketing executive who is now a professor at the University of Miami. This book aims to give concrete direction to make innovation accessible.
Highlighted in the January/February 2019 issue of Strategies Magazine

Best Practices in Law Firm Business Development and Marketing, by Deborah Brightman Farone
Discover best practices in legal marketing for creating long-lasting client relationships, leadership, collaboration and more. Get a preview of Deborah’s insights in a recent Strategies+ blog post, “Habits of Great Rainmakers.”
Highlighted in the March/April 2019 issue of Strategies Magazine

The Goal: A Process of Ongoing Improvement, by Eliyahu M. Goldratt and Jeff Cox
Alex Rogo has 90 days to save his factory, which is headed for disaster. After a chance meeting, he is able to break away from conventional thinking to see what must be done. This fast-paced novel teaches a lesson for all managers and explains the ideas of the Theory of Constraints, developed by Eli Goldratt.
Highlighted in the March/April 2019 issue of Strategies Magazine

The Long View: Career Strategies to Start Strong, Reach High, and Go Far, by Brian Fetherstonhaugh
Author Brian Fetherstonhaugh shares three stages that create a fulfilling work life and build a path to success along the way. Get advice for planning within each stage and exercises to challenge the way you think about work.
Highlighted in the March/April 2019 issue of Strategies Magazine

Radical Candor, by Kim Scott
What does it take to be a boss, or manage a boss? According to Kim Scott, it’s radical candor – the sweet spot between “obnoxiously aggressive and ruinously empathetic.” It takes a mix of praise and criticism, and Scott offers a guide to navigate the balance in this book.
Highlighted in the March/April 2019 issue of Strategies Magazine

The Snowball System: How to Win More Business and Turn Clients Into Raving Fans, by Mo Bunnell
Author Mo Bunnell offers proven tools for business development through a science-based system that is effective, efficient and easy to weave into your day-to-day work.
Highlighted in the March/April 2019 issue of Strategies Magazine

Spark: How to Lead Yourself and Others to Greater Success, by Angie Morgan, Courtney Lynch and Sean Lynch
Discover the seven key behaviors that help anyone become an extraordinary leader, as advised by three military veterans turned business consultants.
Highlighted in the March/April 2019 issue of Strategies Magazine

One Size Never Fits All: Business Development Strategies Tailored for Women (And Most Men), by Dr. Arin N. Reeves
Women are gaining equality in the professional world, with one exception — they’re not rising to top leadership positions. Through her research, Dr. Arin N. Reeves (LMA’s 2019 P3 keynote speaker) discovers why this is the case, and offers a series of alternative approaches that firms and individuals can adopt.
Highlighted in the May/June 2019 issue of Strategies Magazine

Is there a book on your shelf you just can’t put down? We want to hear from you. Send your recommendations to the LMA editor at strategies@legalmarketing.org

 

Topics: resources, professional development, book recommendations

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