The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we're focusing on changes you may be thinking about making in your firm as 2018 comes to an end, starting with "Law Firm Marketing: Holiday Marketing for Your Law Firm" from Tallahassee.
1. Law Firm Marketing: Holiday Marketing for Your Law Firm
If your firm does a holiday marketing plan that generally focuses on the firm's products, you may want to re-think the plan and put more of a focus on the client. Read more from The National Law Review.
2. 9 Growth Strategies and Tactics From Industry Insiders
Based on recent studies, independent law firms are losing their share of the market due to the increase in internal legal spend among corporate clients. There is good news, though. Read more from The American Lawyer.
3. The Evolution of the Online Lawyer
With the increase of people relying on a Google search for finding lawyers, adding online legal services to supplement your existing practice may be essential to a firm's growth. Read more from The National Law Review.
4. Looking for a Partner in Legal Industry Growth? Check the Marketing Side
Hear from LMA's President Cynthia Voth on why every firm needs a legal marketer in order to stay head and continue to see growth among an ever-changing industry. Read more from Daily Business Review.
5. How to Optimize Your Landing Page
Check back weekly for more industry trends from around the web!