Strategies+: A Blog for Legal Marketers

Trendspotting – Make Your Lawyers Shine

Posted by LMA International on Feb 23, 2018 10:00:00 AM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we cover tips on helping your lawyers develop their personal brand starting with "Tips to Take Your Legal Career to New Heights in 2018," from Legal Talk Network.

1. Podcast: Tips to Take Your Legal Career to New Heights in 2018

If you're working with lawyers who need a boost in their career, learn about the latest in marketability and boosting earning potential this year. Listen to the podcast from Legal Talk Network.

2. Five Reasons Why It's Difficult for Attorneys to Advertise on Facebook

Social media is a must in terms of building a personal brand, but when it comes to advertising on Facebook in particular, attorneys tend to struggle. Read more from The National Law Review

3. Key Elements to Developing a Successful Brand Strategy

Developing a brand strategy for a person and a business have some overlapping components. Read more from members of the Young Entrepreneur Council on Business to Community.

4. Podcast: Fostering Culture in Your Law Firm

The culture within a law firm can be just as important for hiring as it is for creating a lawyers personal brand. Listen to the podcast from Lawyerist.

5. Start Your New Year Right: Develop Your Personal Brand

The new year is in full swing. Now may be a good time to reevaluate the tactics being used by the attorneys you work with. Read more from Forbes.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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  • Weekly trendspotting
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  • And much, much more!