Strategies+: A Blog for Legal Marketers

Trendspotting – New Year, New Strategy

Posted by LMA International on Dec 28, 2018 10:00:00 AM


The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we cover new ideas in legal marketing and business development for the New Year, starting with "5 Reasons Why Content Marketing Offers The Best ROI for Law Firms in 2019."

1. 5 Reasons Why Content Marketing Offers The Best ROI for Law Firms in 2019

There are more options than ever before when it comes to choosing a way to market and grow a law firm. Using the 80/20 rule, get some tips on how to strategize for the year to come from JD Supra.

2. Top Six AI And Automation Trends for 2019

Artificial intelligence and automation have taken center stage in 2018. Some trends predicted for 2019 include transparent AI to improve consumer trust and convergence with other technologies. Read more from Forbes.

3. The Sustainable 2019 Resolution for Lawyers: Be Better Than The Competition

There's no doubt that legal professionals are among some of the most competitive, and 2019 won't be any exception. One perspective is that the competitiveness will center on digital capabilities. Read more from JD Supra.

4. 2019 SEO Trends for Your Small Business to Follow

If you are part of a small law firm, 2019 could be the year to hone in on your SEO if you haven't already. Get some tips on where to start when it comes to optimizing your firm's place online from

5. Lawyers: Don’t Make These Client Development Mistakes In 2019

Even if you are not a lawyer, having any role that touches client development in a firm is a vital place to be. Client development mistakes to avoid in the New Year include being a salesman and focusing your attention on the wrong clients. Read more from Above the Law

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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  • Weekly trendspotting
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  • And much, much more!