Check Out What LMA’s Reading This Quarter
Each quarter, LMA identifies must-read books that are considered to be relevant and informative to legal marketing professionals.
THIS QUARTER'S HIGHLIGHTED BOOKS ARE:
How to Win Friends and Influence People
Author: Dale Carnegie
Publisher: Simon and Schuster
This best-selling motivational book is based on Carnegie’s belief that success is largely determined by our ability to communicate effectively and manage interpersonal relationships, both at home and at work. The principles explored in this book can be used to develop client service skills and forge sound client relationships.
Managing the Professional Service Firm
Author: David Maister
Publisher: Free Press
With over 10 years of consulting experience, author David Maister’s classic book serves as a guide for employees at professional services firms to deliver outstanding client service. He explores complex topics, from marketing and business development to strategic planning and leadership, in a way that is easy for readers to understand and learn from.
Zombie Loyalists: Using Great Service to Create Rabid Fans
Author: Peter Shankman
Publisher: St. Martin’s Press
In his book, Peter Shankman lays out a strategy to create what he calls “Zombie Loyalists,” which he describes as enthusiastic customers who become advocates for your services. These types of customers help companies increase customer base, brand awareness and, ultimately, revenue. This book will help you create and leverage these rabid fans.
Author: Andrew Sobel
Andrew Sorbel provides readers with 10 strategies to develop lasting and trusting client relationships. Based on case studies and best practices at leading firms, this book provides building blocks that can be implemented both at the individual and firm level.