In this episode, John Buchanan (Sheppard Mullin) speaks with Greentarget’s John Corey, Infinite Global’s Jamie Diaferia and Hellerman Communications’ John Hellerman about some of the key changes to prepare for in legal PR as 2020 approaches. Corey, Diaferia and Hellerman share their expect perspectives on content strategy and data leveraging, and provide best practices and key ideas to consider in the next year.

Featuring LMA Regional Leaders Kevin Iredell (above, left) and Laura Toledo (above, right)

The SmithBucklin Leadership Institute is a once-in-a-lifetime experience given to at least one LMA member every year.  This year, two LMA members – Kevin Iredell,  2019 treasurer of the LMA Northeast Region, and Laura Toledo, 2019 board member of the LMA Midwest Region – attended the institute. We caught up with them to learn more about their journey during this course, and how they plan to “pay it forward” within LMA.

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