Strategies+: A Blog for Legal Marketers

Resources to Inspire Leadership

Posted by LMA International on Mar 20, 2020 10:18:29 AM

   

Editor’s note: This resource list originally appeared in the March/April 2019 issue of Strategies magazine. For more leadership-driven content, read the full issue here. For other industry-specific knowledge and tips, access the archives here.

By LMA International

To be a good leader, arguably the best thing you can do is learn from the experiences and perspectives of others. Check out our list of leadership resources below.

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Topics: Strategies, Marketing Management and Leadership, industry trends, leadership, book recommendations, trends

LMA Podcast: Episode 56 —  Building a Scalable Sales Culture in a Law Firm

Posted by LMA International on Mar 18, 2020 3:18:12 PM

In this episode, Suzanne Donnels (Jenner & Block LLP) speaks with Jeff Antaya (Plante & Moran), Frank Troppe (Miller Heiman Group) and Ellen M. Gregg (Womble Bond Dickinson (US) LLP) about how law firms can build a scalable sales culture. Antaya, Troppe and Gregg share their perspectives on why to have a sales culture at your firm, how growth affects culture, how to measure success and more.

Editor’s Note: This podcast mentions the CMO Summit and LMA’s Annual Conference. Please note that this podcast was recorded well in advance of the decision to postpone the event. 


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Topics: Podcast, CMO Sig

Artificial Intelligence in Law: How Far We’ve Come

Posted by Mark Greene and Elonide Semmes on Mar 11, 2020 3:03:46 PM

   

Editor’s note: This article originally appeared in the Nov/Dec 2017 issue of Strategies magazine. Access the archives here. Although this technology has (and continues to) evolve since publishing, the heart of this content best practices for using AI — remain constant.   

By Mark Greene, President of Market Intelligence, and Elonide Semmes, President of Right Hat

While less than a year ago it was noteworthy to see law firms issuing press releases announcing their adoption of artificial intelligence (AI) tools, today several such announcements are released every week. And whereas in mid-2016 the number of companies offering AI services to law firms was in the dozens, today that number of players is well over 100.

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Topics: Strategies, Innovation, artificial intelligence, technology, legal marketing strategies, Advantage

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!