Pride Month, observed each year in June, is a time to support colleagues in the LGBTQ+ community, honor the progress made and recognize the challenges yet to be overcome. Celebrations were held across the country, whether among friends, local communities or in the workplace.

By Michelle Calcote King

Think about the best experience you’ve ever had with a company. What made it great? My guess is that it felt personal — as if the company understood your specific concerns, spoke to you directly and delivered tailored, customized products or services that met your exact needs.

While this kind of experience becomes harder to achieve as firms grow larger and more diverse, automation can help marketers get one step closer to delivering personal experiences — no matter the size of the firm.

By Stephanie R. Hanna, Esq., Founder + Owner, The Other 85

According to a report from the NALP Foundation, within five years, 81% of entry-level associates leave their law firms. Associates’ top complaints are often related to receiving inadequate tools and training regarding business and professional development.

We are all becoming more familiar with statistics like this. Legal marketers not only play an important role in supporting and developing attorneys in their first 10 years of practice, but also in disrupting the norm in the professional development of attorneys.