Strategies+: A Blog for Legal Marketers

Celebrating Pride, Pledging to Be an Ally

Posted by LMA International on Jul 9, 2019 2:16:24 PM

Pride Month, observed each year in June, is a time to support colleagues in the LGBTQ+ community, honor the progress made and recognize the challenges yet to be overcome. Celebrations were held across the country, whether among friends, local communities or in the workplace.

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Topics: diversity & inclusion, Pride Month

Using Marketing Automation to Personalize Client Experience

Posted by Michelle Calcote King on Jul 9, 2019 9:22:52 AM

By Michelle Calcote King

Think about the best experience you’ve ever had with a company. What made it great? My guess is that it felt personal — as if the company understood your specific concerns, spoke to you directly and delivered tailored, customized products or services that met your exact needs.

While this kind of experience becomes harder to achieve as firms grow larger and more diverse, automation can help marketers get one step closer to delivering personal experiences — no matter the size of the firm.

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Topics: Client Services, Marketing Management and Leadership, Legal Marketing, marketing automation, automation, personalization, client experience

Being a Disruptor in Attorney Professional Development

Posted by Stephanie Hanna on Jul 2, 2019 2:59:56 PM

By Stephanie R. Hanna, Esq., Founder + Owner, The Other 85

According to a report from the NALP Foundation, within five years, 81% of entry-level associates leave their law firms. Associates’ top complaints are often related to receiving inadequate tools and training regarding business and professional development.

We are all becoming more familiar with statistics like this. Legal marketers not only play an important role in supporting and developing attorneys in their first 10 years of practice, but also in disrupting the norm in the professional development of attorneys.

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Topics: leadership, LMA Midwest Regional Conference, professional development, LMA regions, young professionals, associates

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!