Strategies+: A Blog for Legal Marketers

In Crisis and Beyond — How Legal Marketers Raise the Strategic Value of Our Work

Posted by Debra Pickett on Jul 7, 2020 4:45:10 PM

   

By Debra Pickett, Founder and Principal of Page 2 Communications

Fundamentally, what so many of us do as marketers is to help people tell stories. This is a vitally important skill right now, as everyone struggles to make sense of the world.

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Topics: Business Development, Communications, client value, COVID-19, crisis communication, Strategy

LMA Podcast: Episode 61 — The Shifting Media Landscape: A One-on-One with Washington Business Journal Editor Michael Neibauer

Posted by LMA International on Jul 6, 2020 9:26:51 AM

During these times of uncertainty, PR professionals must strive to better support journalists more than ever. In the latest episode of the LMA Podcast, Bethany Chieffallo (GKG Law, P.C.) speaks with Michael Neibauer (Washington Business Journal) about the current media environment, actionable advice for PR professionals and more.

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Topics: Podcast

Spotlight on LMA Regions: Showing Resilience in the Midst of Crisis

Posted by LMA International on Jun 30, 2020 11:45:19 AM

   

By LMA International

These last several months, in the face of crisis, we have seen many LMA regions adapt to unexpected changes. Staying true to their missions, each region found ways to maintain connection, learn from each other and even create career growth-focused resources in the process.

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Topics: Communications, change, LMA regions, crisis communication, Goals

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!