Strategies+: A Blog for Legal Marketers

Use Reader Data to Get Results

Posted by Adrian Lurssen on Apr 7, 2021 3:44:27 PM

A Q&A Featuring Adrian Lurssen

Reader data, when harnessed properly, has the power to open law firms up to new opportunities and spur innovation for long-established clients. Strategies+ recently talked with Adrian Lurssen — vice president and co-founder of JD Supra, a content distribution and data platform — about how he sees law firms use their reader data to support marketing and business development (BD). Here are his insights, including a few real-life examples and advice for the best ways to use such data.

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Topics: Communications, Article, Firm Size: Small, Firm Size: Large, Firm Size: Medium, Advanced, Message and Strategy Planning, Measure Message Effectiveness, Interactive and Digital Marketing

Celebrating Women’s History Month: A Q&A With Tara Marshall

Posted by LMA Diversity, Equity and Inclusion Committee on Mar 31, 2021 4:54:43 PM

From the LMA Diversity, Equity and Inclusion (DEI) Committee

As we close out celebrating Women's History Month, we reflect on those who came before us and, in cases like Tara Marshall’s, have inspired us to become who we are today.

Marshall is a marketing manager at H5, a legal technology company that partners with law firms to bring AI-driven solutions to litigation and regulatory challenges. A resident of Montgomery County Maryland, she is also the 2021 director of diversity, advocacy and community engagement on the LMA Mid-Atlantic Regional Governing Board.

Here, Marshall shares a story of how her grandmother’s resilience, hard work and commitment impacted so many lives, including her own. She also reflects on what it means to be a Black woman in 2021 and gives three leadership lessons she’s learned throughout her career.

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Topics: LMA regions, DEI, DEI Committee, Diversity Equity and Inclusion, Member profile

How to Start a Podcast at Your Firm

Posted by Rachel Patterson on Mar 29, 2021 3:58:43 PM

By Rachel Patterson

Podcasts are a great way for a law firm to reach new audiences and showcase the firm’s thought leadership. After four years of producing podcasts with my firm, I’ve learned several tips and best practices for every stage of the process.

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Topics: podcasting, Article, Firm Size: Large, Firm Size: Medium, Essential

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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