By Meredith Rosenblatt

As a first-time attendee at the Legal Marketing Association (LMA) Annual Conference, I anticipated three days of information overload, excellent networking and access to vendors and partners that stood ready to help me and my team do our jobs better. I wasn’t disappointed in these expectations and gained so much more. While each session I attended provided valuable insight into our industry, I came away with several overarching takeaways but none greater than this: connect the dots.

As such, allow me to share the dots that I connected:

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members.  This week we cover the latest iteration of the Mansfield Rule, starting with “New Version of Mansfield Rule for Legal Departments Launched to Boost Diversity in Leadership and Outside Counsel Ranks.”

By Deborah B. Farone 

While conducting research for the book “Best Practices in Law Firm Marketing and Business Development” (PLI 2019), I saw there were a number of steps that the country’s leading rainmakers were taking to generate business. The book is based on more than 60 interviews with leading law firm leaders and marketers, general counsel and innovators in the profession.

Some of these steps may be worth suggesting to lawyers in your own firm: