Strategies+: A Blog for Legal Marketers

Law Firm Innovation and Marketing – Collaboration Is Key to Success

Posted by Stephanie Dorssom on Jun 3, 2019 9:58:12 AM

By Stephanie Dorssom, Digital Marketing Manager, Husch Blackwell LLP  

The corporate legal world is highly competitive. With thousands of law firms competing for the work from a lot of the same organizations, law firms should not be complacent. In this day and age, firms are touting innovative solutions and products to meet the needs of clients in an effort to offer differentiating factors that could possibly give them a competitive edge. From the Internet of Things (IoT) to blockchain, bots, design thinking and AI, these innovative buzzwords are now commonplace in the legal industry — but will they impact how clients purchase legal services? Furthermore, what is marketing’s role in the innovation process?

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Topics: Marketing Management and Leadership, Collaboration, Legal Marketing, Innovation, LMA Midwest Regional Conference, digital presence

Trendspotting – Associate Retention

Posted by LMA International on May 31, 2019 2:30:00 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members.  This week we cover associate retention, starting with “Attrition vs. Retention: 6 Steps to Secure Your Firm's People Assets." 

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Topics: Trendspotting, Marketing Management and Leadership, tips

The Three Cs of Executive Presence

Posted by Erin Ryan on May 29, 2019 2:48:16 PM

By Erin Ryan, JD, and Jill Huse, MPS

Executive presence (EP) is crucial for lawyers to gain and maintain the trust of their colleagues and clients. By the same token, it is equally important for legal marketers to develop EP for our own professional growth and success. In fact, a study by the Center for Talent Innovation suggests that EP counts for 26% of what it takes to earn a promotion in today's global marketplace. Yet, EP remains an elusive and exhausting algorithm of adjectives: intelligent (but not arrogant!), persuasive (but not pushy!), valuable, influential, poised, commanding, respected — and well dressed on top of it all. In sum, “you know it when you see it.” 

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Topics: executive presence, LMA Midwest Regional Conference, professional development

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!