Strategies+: A Blog for Legal Marketers

Trendspotting – The Latest in Content Strategy

Posted by LMA International on Feb 22, 2019 10:17:53 AM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover content marketing, starting with "How Firms Can Use Site Search to Improve Content Strategy."

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Topics: Trendspotting, Marketing Management and Leadership

Innovation, Old-School Style

Posted by Susan Beck on Feb 19, 2019 12:56:00 PM

Consider how innovation might mean a change in mindset.

When people think of innovation in legal marketing, they usually think of strategies to dazzle their target audiences with shiny, new technologies. Of course, technology has transformed legal marketing, as social media, data-driven metrics and other evolved ideas have taken permanent places in the marketing toolbox. But I view innovation more broadly — as a mindset of thinking differently.

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Topics: Social Media, Innovation

Trendspotting – Video Trends You Can Implement At Your Firm

Posted by LMA International on Feb 15, 2019 4:50:39 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover video marketing trends, starting with "LinkedIn Just Rolled Out Live Video. Here's Why All Entrepreneurs Should Care."

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Topics: Trendspotting, Marketing Management and Leadership

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!