It's all about measurement these days — tracking your marketing activities, showing your return on investment. The January / February issue of Strategies magazine focuses on this topic, featuring the perspective of four CMOs who discuss the importance of data in law firm marketing.
Here's a snapshot of what else is featured in this issue:
Measuring ROI for Your Firm’s Content Marketing
By John M. Byrne, Glencoe Media Group
Content marketing for law firms has finally arrived, and in a big way. But how can you measure its ROI? Luckily, there are some aspects of content marketing that can be measured, and that data can be used in many different ways.
Legal Marketing Association Celebrates 30 Years
By Frances Moffett
It’s been three decades since LMA (then known as NALFMA) was founded as a way to bring together the few brave souls who embarked upon the new frontier called legal marketing. Much has changed since then. Here’s a look back.
14 Marketing Buzzwords to Avoid in 2015
Now that we’re into the New Year, there are a few words that need to be left in the past. Check this list to see how many of these are in your vocabulary.
Look for this issue in your mailbox soon! To view past issues of Strategies, visit the Archives.