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LMA Podcast: Episode 05 - BoK and Communications

Posted by LMA International on Feb 2, 2017 4:00:24 PM

 Podcast - Episode 05.jpg

Tune in to the latest installment of the Body of Knowledge podcast, which covers the Communications domain. This episode, hosted by Wendy Bernero (Bernero & Press LLC), who is joined by panelists Jennifer Ahner (Ogletree Deakins) and Amber Bollman (Barnes & Thornburg), dives deep into this ever-critical domain, highlighting tips that go beyond the typical communications topics. Listen in as Bernero, Ahner and Bollman deliver advice around:

  • defining your fundamental messaging, gaining buy-in from your firm’s attorneys and rolling out that messaging both internally and externally;
  • streamlining a law firm’s messaging across all platforms, both internal and external; and
  • establishing messaging that aligns with the firm’s strategic plan, client service commitments and areas of focus for business development.

The plethora of communication tools and outlets available today has increased the need for structure and discipline around your firm’s messaging. Tune in to this podcast to gain the critical knowledge you need to deliver the best communications firm-wide.

To learn more about the Body of Knowledge, visit LMA's website.

Topics: Communications, Podcast

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