Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 16 - Storytelling in Law Firms

Posted by LMA International on Aug 31, 2017 2:36:50 PM

 Podcast - Episode 16.png

This week we debut the Strategies LIVE! podcast with The Art of the Tale: Leveraging Storytelling in Law Firm Public Relations. 

This podcast carries forward the theme of the July/August 2017 issue of Strategies magazine on the topic of Media and Public Relations. For more information about Strategies, please go to

We’ve all heard the platitudes: “tell, don't sell” or “more show, less tell” or even “everybody loves a good story.” If you want to sell your product/service, vision or ideas, you must recognize the power and importance of great storytelling.

“Storytelling” has received a lot of buzz, but what does this really mean for legal public relations professionals?

Host Erin West, the Media Relations & Communications Manager, with Dechert LLP, sits down with John Buchanan of Reed Smith and Cheryl Bame of Bame Public Relations to discuss how to move beyond the trite and cliché, embrace narrative elements, and effectively leverage this essential PR tactic. websites. 

To learn more about the Body of Knowledge, visit LMA's website.

Topics: Communications, Podcast

Recent Posts

Posts by Topic

see all

Subscribe to Blog RSS

About this Blog


Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!