Strategies+: A Blog for Legal Marketers

Trendspotting - Quality Over Quantity

Posted by LMA International on Nov 7, 2016 8:52:33 AM

Lawyers, Are You Drowning In A Mosh Pit of Content?

Less Content for More Clients

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, get new content marketing and blogging strategies to drive a better marketing plan, starting with "Lawyers, Are You Drowning In A Mosh Pit of Content?" from Nancy Myrland's blog featured on her website, Myrland Marketing.

1. Lawyers, Are You Drowning In A Mosh Pit of Content?

How many emails, conversations, texts, phone calls, newspapers, blog posts, podcasts, YouTube and Facebook videos, trade journals, Snaps, and other pieces of information do you receive on a daily basis? I don’t know about you, but I can’t even count the number. I imagine it is in the thousands by the time I add up all of the messages I am exposed to on a daily basis. Read more from Nancy Myrland's blog on her website, Myrland Marketing.

2. 10 Tips to Crank Up Your Law Firm Content

Now that all lawyers and firms are publishers, the demand for quality content has never been greater. And yet serious obstacles remain. How do you feed the publishing beast when you don’t have time to write (or don’t want to waste billable hours writing)? What is the best way to republish content so that it still sounds fresh and new? How do you stand out in the sea of client newsletters covering the same court rulings? Read more from Attorney at Work.

3. “It’s Not A Brief, It’s A Blog.” Resources For Better Law Firm Blogging

If you haven’t started blogging, you’re struggling to blog, or not sure why you should, here are some common blog questions and resources you may find helpful to do effective blogging. Read more on LawLytics.

4. 3 Steps to Developing a Law Firm Content Marketing Strategy

Creating an effective law firm content marketing strategy means making sure you’ve clearly defined your goals. In this blog post we discuss three steps you can take to develop a law firm content marketing strategy to accomplish your overarching business development objectives. Read more on Good2BSocial.

5. How to Get Influencers to Notice You and Your Law Blog

Clients and prospective clients are not the most important audience you’re looking to reach with your law blog. The influencers are. Read more from Kevin O'Keefe's blog, Real Lawyers Have Blogs

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting, Communications

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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