The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover social media’s important role in your overall marketing approach, starting with “What Should Lawyers Post on Social Media to Get More Business?”
1. What Should Lawyers Post on Social Media to Get More Business?
Social media lawyer and legal marketer Ethan Wall shares his experience utilizing photos, videos and blogs to tell a law firm’s story and showcase its personality to attract new business. Read more from Social Media Law & Order.
2. Create a Social Media Marketing Plan for Your Law Firm
Yes, you can use social media to gain exposure for your firm and secure an advantage over your competitors. Develop your winning plan with the help of this 10-step outline from CubeSocial.
3. Maximize Return by Utilizing Multiple Platforms
Experienced digital marketers present their detailed guide to success in creating and executing an effective social media marketing strategy, including a review of eight popular platforms. Learn more from Lasting Trend.
4. Lawyers and Social Media in 2019
Lawyer Nicole Black reviews the results of the annual American Bar Association Legal Technology Survey Report and offers a wealth of statistics on lawyer use of popular social media networks. Read more on the MyCase Blog.
5. Busting the Social Media Myths that Hold Law Firms Back
From “social media is an invasion of my privacy” to “I’ll never be able to determine my ROI,” The Rainmaker Institute founder and CEO Stephen Fairley outlines 10 typical excuses lawyers cite to justify not utilizing social media. Read part one and part two.
Check back weekly for more industry trends from around the web!