Strategies+: A Blog for Legal Marketers

Trendspotting – Staying Competitive

Posted by LMA International on Jul 26, 2019 12:00:00 PM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on client communication, starting with “Staying Competitive: 7 Tips from 7 Legal Marketing Pros."

1. Staying Competitive: 7 Tips From 7 Legal Marketing Pros 

Legal marketing has become increasingly competitive. Lawyers should continuously be identifying new opportunities and strategies that will add value to their daily interactions. This article highlights seven tried-and-true tactics along with real-world applications that can help lawyers with a value-driven approach to building relationships within their firm. Read more.

2. Staying Competitive in Today's Legal Market With Aaron Street of 

Aaron Street, co-founder and CEO of, delves into the major shifts that have impacted the legal industry and why firms need to move towards a more "client-centered practice." Listen and read the knowledgeable points Street makes on this rapidly changing business environment and how to stay afloat. Read more

3. Staying Competitive with Legal Technology

Is AI the future of law? Legal technology is now providing opportunities that will allow you to "spend more time with clients, focus on analysis, negotiate deals and give your practice a competitive edge." Machine learning and legal AI might just be the way to achieve best results at your firm more quickly, efficiently and at a lower cost. Read more

4. 6 Ways Leading Law Firms Stay Competitive 

In the legal industry, expectations and competitiveness have risen, and will continue to do so. Not all firms are able to produce results necessary to succeed. Take a look at these six ways that law firms are "gaining and maintaining an edge on the competition." Read more.

5. Stay Ahead of Law Firm Competition as Companies Bring Legal In-House 

Firms are now looking to hire and develop lawyers that have a specialized set of skills to avoid outsourcing. As more firms continue to bring their legal work in-house, this article gives tips on how to compete and lays out just what your firm should be keeping in mind when determining bringing legal services in-house. Read more

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Competitive Intelligence, staying competitive

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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  • Weekly trendspotting
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  • And much, much more!